Chitra Narayanan (extreme right) astatine the motorboat with different panelists.
It was the rubric of the publication that piqued the involvement of galore and a clarification connected the aforesaid kicked disconnected the motorboat of writer Chitra Narayanan’s From Oberoi to Oyo (Penguin, Rs 399), wherever she charts the travel of the Indian edifice manufacture and the challenges thrown astatine it by the introduction of assorted disruptors. “Oberoi was upset implicit the relation with Oyo but 1 has to recognize that immoderate relation your marque holds, it is successful discourse of thing current. But their disapproval comes from a spot of incumbence and they don’t spot it the aforesaid way,” said Narayanan, “Though Taj was the archetypal edifice successful the state and is simply a overmuch older chain, Oberoi tin beryllium considered the archetypal hoteliers of the country, arsenic the Tatas are a conglomerate and had different businesses.” The lawsuit was held successful Delhi’s India International Centre past week.
An engaging speech revolving astir the hospitality industry, edifice models and modes of doing concern dominated the evening. The panel, moderated by Dilip Puri, Chairman, Indian School of Hospitality, had Aman Nath, Founder and Chairman, Neemrana Hotels, Aditi Balbir, CEO and Founder, V Resorts, and the writer successful discussion. It was portion covering the hospitality manufacture implicit the years for assorted fiscal publications successful the state that Narayanan noticed the improvement and disruption it was facing. The introduction of overseas chains, companies similar Oyo, online question agents, and young start-ups that changed the people of concern got her to look astatine the manufacture with a deeper view.
The publication cover
“I saw a batch of older chains did not support up with the changing times and wanted to look into the future. A batch of overseas chains I spoke to were alert of the caller players similar Airbnb, understood the disruption and were trying retired caller things but I thought the Indian chains were slow. But implicit the people of the book, I saw Taj being experimental with introducing the mid-market edifice concatenation Ginger and marque segmentation with Vivanta,” she says.
The evening saw veterans sermon however hotels are built implicit clip and if determination is an Indian modular of hoteliering oregon 1 should travel the West, and however the buzz connection these days is “experiential”.